ARLA

Big Milk

THE BRIEF

Arla’s Big Milk asked sister agencies, Carat and iProspect, to launch Arla's new product, Big Milk, online. 

I was commissioned to produce the website that would launch Big Milk, and a social media campaign.

THE SOLUTION

To draw out that element of reassurance that makes all the trials of parenting worthwhile: the important people in your life. We focused on the moments that strengthen the bonds between couples as well as between parent and child. 

Working with the brand mascot illustrations provided by Arla, I oversaw production of a website to launch Big Milk, which featured nutritionist-approved advice for parents, and a social media campaign using video, illustration, influencer and brand partnerships.

THE VIDEOS

We produced a series of video shorts for use across digital platforms, featuring digital influencers with young families. Their closing line underlines Big Milk’s message: we know the first months are tiring, confusing, infuriating, but they also make the memories that only you share.

THE COMPETITION

Working with the distributors, we hosted a competition that drove people to the website from the bottle labels.

SOCIAL MEDIA ASSETS

Along with the website, we built out content that would be useful to parents of young children, be it through sharing experiences and common ground, or nutritional information laid out in fun and engaging formats that fit with the overarching visual identity provided by the client.

SOCIAL PARTNERSHIPS

We established a partnership with Mumsnet, which saw Big Milk become a subject for discussion in Mumsnet’s highly influential forums.